At the beginning of the 20th century, the Spanish Colonial Revival movement was created in the US. This style comes from the Spanish colonies that became American cities later, and is often encountered in California. Santa Barbara adopted this style after the 1925 quake required the city to be rebuilt. The style was started by architect George Washington Smith, who relocated to Montecito and made it popular. The buildings in El Pueblo are reminiscent of old Rome and Paris, and retain their Spanish style. This style features a mix of natural and local materials which were available at the time. Kenny Slaught says that architecture in the region comes from high quality craftsmanship and simplicity. The buildings in Santa Barbara are sun oriented, and feature colors like white, yellow, red and orange.

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