Platforms offering numerous online collaborations and, more importantly, workflow automation are increasing in popularity, largely due to their ability to provide prompt access to accurate and consolidated data and information. New intuitive software and mobile applications, says the owner of one of the most successful property management enterprise in Santa Barbara, give investors and builders a greater selection of lending and borrowing opportunities across a variety of real estate asset classes and geographies. Having been in the market for only a few years, crowdfunding portals have rapidly grown over 150 startups nationwide, specializing in real estate. Today, approximately 7% of the U.S population is an accredited investor. In a highly urban setting like Southern California, this number reaches 20%. Software platforms, such as CrowdEngine, RealtyShares, CrowdForce, among others, made it possible to legally raise money from the general public, with some going as far as attracting 90% of equity requirement through direct community contributions.